Privacy Policy
At Luxury Bus Hire UK, a service operated by BusRoute (“we,” “us,” or “our”), your privacy is our priority. This privacy policy, together with our terms and conditions and any referenced documents, outlines how we collect, use, and protect any personal information you provide to us or that we gather during your interactions with our services. We encourage you to read this policy carefully to understand how we handle your data. By accessing the Luxury Bus Hire UK website or using our app, you agree to the practices described in this policy.
For purposes of the General Data Protection Regulation (GDPR), BusRoute LTD is the data controller, registered in England and Wales under company number 14331259, with its registered office at 167-169 Great Portland Street, Fifth Floor, London, England, W1W 5PF.
Information we collect from you
We will collect and process the following data about you:
- You provide us with information by completing forms on our website or app or by communicating with us via phone, email, or other methods. You may share details while searching for a product or service, using social media features on our sites, entering a competition, promotion, or survey, and reporting issues with our sites. This can include your name, address, email, phone number, financial and credit card details, personal description, photographs, and content from your social media accounts.
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The data we gather about you. For each visit to our sites, we automatically collect the following information:
- We collect technical details, like the Internet Protocol (IP) address linking your computer or mobile device to the internet, and your login credentials.
- ○ We track details of your visit, including complete URLs, the clickstream to, through, and from our site (with date and time), partners you viewed or searched, download errors, and any phone number you used to contact our customer service.
- Your location is important, whether you’re a registered trade professional or a valued customer.
- We may collect information about you from external sources, including when you use our other websites or services. If we intend to share or combine this data with information gathered through this site or app, we will notify you at the time of collection and clearly explain the purpose behind it. Additionally, we work closely with third parties such as business partners, technical service providers, payment and delivery subcontractors, advertising networks, analytics providers, search engines, and credit reference agencies. If we receive information about you from these sources, we will inform you and outline how we intend to use it.
Intended Uses of Your Personal Data
The table below details how we use your personal data, along with the legal basis for each purpose. Where applicable, we also explain our legitimate interests. Please note that, depending on the specific purpose, your personal data may be processed under multiple legal grounds.
| Purpose/Activity | Type of data | Legal grounds for processing, including the basis of legitimate interest |
|---|---|---|
| To register you as a new customer or trade professional |
(a) Identity
(b) Contact |
Execution of a contract with you |
|
To efficiently manage and fulfil your order, including delivery:
(a) Manage payments, fees and charges (b) Collect and recover money owed to us |
(a) Identity
(b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you
(b) Essential for our legitimate interests in recovering debts owed to us. |
|
To oversee our relationship with you, which encompasses:
(a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey. |
(a) Identity
(b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation (c) Essential for our legitimate interests: maintaining updated records and analysing customer and trade behaviour. |
| To allow you to participate in a prize draw, enter a competition, or complete a survey |
(a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you
(b) Essential for our legitimate interests, enabling us to analyse how customers and trade professionals utilise our products and services, fostering their development and supporting our business growth. |
| To administer and protect our business and our sites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity
(b) Contact (c) Technical |
(a)Necessary for our legitimate interests, including business operations, administration and IT services, network security, fraud prevention, and during business reorganisation or group restructuring efforts.
(b) Necessary to comply with a legal obligation |
| To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
(a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to study how customers and trade professionals use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
| Utilize data analytics to enhance our website, products, services, marketing efforts, and customer relationships and experiences. |
(a) Technical
(b) Usage |
Necessary for our legitimate interests (to define types of customers and trade professionals for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| To make suggestions and recommendations to you about goods or services that may be of interest to you |
(a) Identity
(b) Contact (c) Technical (d) Usage (e) Profile |
Essential for our legitimate interests (to enhance our products/services and expand our business) |
Change of purpose
We collect and use your personal data solely for its intended purpose unless we identify a legitimate need to use it for a new purpose that aligns with the original one. Contact us if you need an explanation of how the new purpose is compatible with the original.
If we need to use your personal data for a different purpose, we will notify you and explain the legal basis for doing so. Please note, we may process your personal data without your knowledge or consent, following the mentioned rules, when required or permitted by law.
Cookies
Our website employs cookies to differentiate you from other visitors, enhancing your browsing experience while enabling us to improve our site.
Uses made of the information
We use information held about you in the following ways:
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Information you provide us: We will use this data to:
- To fulfil our obligations under any contracts between us and provide you with the information, products, and services you request.
- To inform you about additional goods and services we offer that are similar to those you have previously purchased or inquired about.
- To provide you, or allow selected third parties to provide you, with information on goods or services that may interest you, we follow these guidelines: For existing customers or trade professionals, we will contact you electronically (via email or SMS) only with updates on goods and services similar to those from previous sales or sale negotiations. For new customers or trade professionals, if we allow selected third parties to use your data, they (or we) will reach out electronically only with your consent. Should you prefer us not to use your data this way or not to share your details with third parties for marketing purposes, please indicate your preference by ticking the appropriate box on the form where we collect your data.
- To inform you of updates to our service.
- To present our site content in the most effective way for you and your computer.
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Information We Collect About You: We will utilise this information to:
- T○ We manage our sites and support internal operations like troubleshooting, data analysis, testing, research, and statistical and survey purposes;
- ○ We enhance our sites to ensure content is delivered in the most effective way for both you and your computer;
- ○ We enable your participation in our service’s interactive features whenever you choose;
- As part of our commitment to ensuring the safety and security of our sites,
- To assess and comprehend the effectiveness of the advertisements we present to you and others and to provide you with relevant advertising;
- To offer suggestions and recommendations to you and other site users about goods or services that might interest you or them.
- Information from other sources will be combined with what you provide and what we collect about you. This integrated information will be used for the purposes outlined above, tailored to the types of information we receive.
Information Disclosure
You acknowledge our right to share your personal information with:
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Selected third parties including:
- Business partners, suppliers, and subcontractors execute any contracts we establish with them or you;
- ○ Advertisers and advertising networks use the data to select and serve relevant adverts to you and others;
- ○ Analytics and search engine providers help us improve and optimise our site.
We will disclose your personal information to third parties:
- If we sell or purchase any business or assets, we will disclose your personal data to the prospective seller or buyer of those businesses or assets.
- If BUSROUTE or nearly all of its assets, including its Luxury Bus Hire UK operations, are acquired by a third party, the personal data it holds about its customers and trade professionals will be among the assets transferred.
- If we are under a duty to disclose or share your data to comply with any legal obligation, enforce or apply our terms of service and other agreements, or protect the rights, property, or safety of Luxury Bus Hire UK operated by the main company BUSROUTE, our customers and trade professionals, or others, we will do so. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.
Where we store your personal data
We store the information you provide on our secure servers. We encrypt payment transactions with SSL technology to enhance security. If you create a password to access certain parts of our site, you must keep it confidential. Avoid sharing your password with anyone.
Regrettably, transmitting information over the internet lacks complete security. While we strive to safeguard your personal data, we cannot assure its security during transmission to our sites; such transmissions are at your own risk. Upon receiving your information, we employ stringent procedures and security measures to prevent unauthorised access.
Data retention
We retain your personal data only as long as necessary to fulfill the purposes for which we collected it, including meeting any legal, accounting, or reporting obligations. To decide the appropriate retention period, we evaluate the amount, nature, and sensitivity of the data, the risk of unauthorized use or disclosure, the purposes for processing, whether we can achieve these purposes through other means, and applicable legal requirements.
Your legal rights
In certain situations, you are entitled to rights concerning your personal data under data protection laws. To exercise any of these rights, please reach out to us.
Typically, no fee is required.
Accessing your personal data (or exercising any of your other rights) is free of charge. However, if your request is clearly unfounded, repetitive, or excessive, we may impose a reasonable fee. In such cases, we also reserve the right to decline your request.
What we may need from you
To confirm your identity and ensure your right to access your personal data (or exercise other rights), we may ask for specific information. This security measure ensures we don’t disclose personal data to unauthorized individuals. We may also reach out for additional details about your request to speed up our response.
Time limit to respond
We strive to respond to all legitimate requests within one month. However, if your request is particularly complex or you’ve submitted multiple requests, it may take us a bit longer. In such cases, we will inform you and keep you updated.
Changes to our privacy policy
Future changes to our privacy policy will be posted on this page and, if necessary, communicated to you via email. We encourage you to revisit this page regularly to stay informed about any updates or modifications.
Contact
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to [email protected]
You can complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to address your concerns before you approach the ICO, so please contact us in the first instance.